For weeks on end, the whole of Switzerland has been looking forward to the Robbie Williams concerts in Berne. The radio station, "Energy Zurich" has been setting the mood with ticket draws and special events to do with Robbie. For the concert, "Energy Zurich" had planned something special, for the mostly female fans.

Ahead of the concerts from Robbie Williams, "Energy Zurich" in co-operation with the international fashion house Tally Weijl had provided the Robbie-Groupies with branded G-strings. Namely in double pack. One in black and one in white, the idea being one to wear and one to throw.

The much sought after give-away was highly popular with the fans and Robbie was thrilled by the idea. When, during the concert an "Energy Zurich" G-string landed by him on the stage, he snapped it up and quickly built it into his programme. Finally tossing it back into the cheering crowd. The photo from Robbie and the G-string was to be seen the following day in all the media.: in the TV news, on the front page of '20 Minuten', 'im Blick', 'im Bund', etc.

More Pictures

Translated from the German article in persoenlich.com