EMI Records, IE Management & ITV have confirmed that the video for the new Robbie Williams single ‘Lovelight’ will receive an exclusive first screening on October 6th at 23:00 on ITV1 and later that night on ITV2.

For the first time on ITV, the network will broadcast the video as a stand alone five minute programme with further coverage on itv.com.

Guy Freeman, Controller of Music and Events says: “Robbie was a big hit with our viewers earlier in the year as he’s one of those rare performers who connects with an incredibly broad range of fans. As the new video has extremely high production values and is a great track, it only seems appropriate to offer viewers the chance to see it first on ITV.”

EMI Records Director of media Rebecca Coates says; “This is the first time that EMI Records/IE Management have had the chance to work with ITV on the exclusive broadcast of a stand alone video programme of any kind. The incredible new video for ' Lovelight ' by one of the UK's most popular artists, Robbie Williams is the perfect way to start things. ITV have given us a fantastic cross platform opportunity to deliver one of our key artists direct to his core audience and I hope that this is a programme strand that they can build on in the future.”

The spectacular and iconic new video was shot recently whilst in Vienna during a break from touring by director Jake Nava, whose previous video credits include Beyonce’s ‘Crazy In Love’, Kelis’ ‘Milkshake’ and Usher’s ‘Burn’ amongst others

‘Lovelight’ is released on November 13th on Chrysalis/EMI Records, and is the second single to be taken from his highly anticipated and forthcoming ‘Rudebox’ album which precedes the single on October 23rd.

‘Lovelight,’ recorded with NYC based uber-producer Mark Ronson earlier this year is a spectacular cover of Lewis Taylor’s criminally unknown soul-anthem. Together they have taken it from its warm soul roots, and transformed it into a building euphoric disco anthem featuring a full-on falsetto vocal performance that ranks amongst one of his most dynamic and definitive singles to date.

Robbie Williams has just completed the monumental European leg of his record breaking ‘Close Encounters’ World tour, culminating in a massive 5 nights at Milton Keynes Bowl and playing to over 2.5 million people along the way.

Source: E-consultancy